DIGITAL MARKETING & OMNICHANNEL MANAGEMENT LAB
INTRODUCTION
The Digital Marketing and Omnichannel Management Lab is an international research team focused on technology marketing, digital transformation, and global marketing. We are dedicated to introducing the latest technologies to the market and promoting the integration of academia and industry.
Upholding the spirit of openness, collaboration, and innovation, we pay close attention to technological trends and market changes, continuously driving innovation in business and marketing, cultivating professionals and innovators in the international digital marketing field, and providing forward-looking solutions for enterprises.
MISSION
We delve into the cutting-edge applications of generative AI and the metaverse, transforming emerging technologies into actionable omnichannel strategies for the digital age.
Our lab brings together research talent from around the world. We leverage multicultural perspectives to drive service innovation and cultivate globally competitive marketing management leaders.
We focus not only on profitability but also on value. Our research delves into consumer decision-making and corporate social responsibility (CSR), providing empirical data to drive green consumption and sustainable business models.
