DIGITAL MAKETING &
OMNICHANNEL MANAGEMENT LAB
ABOUT US
The Digital Marketing and Omnichannel Management Lab is an international research team focused on technology marketing, digital transformation, and global marketing. We are dedicated to introducing the latest technologies to the market and promoting the integration of academia and industry.
High-tech marketing and generative AI
Redefining the digital experience by combining metaverse and technology management.
Omnichannel strategy & international perspective
We create tailored omnichannel strategies that ensure a seamless customer journey across all platforms.
Consumer Behavior and Sustainable Development
Analyzing consumer psychology to drive sustainable business decisions. An empirical study on green consumption and corporate social responsibility.
Contact Us
Address
National Taipei University of Technology
1, Sec. 3, Zhongxiao E. Rd., Taipei 10608 Taiwan
Contact
Hong-Yue Technology Research Building - 6th floor - Room 603